We are proud to support the Pan Mass Challenge and one of our own. Becca Leonard and her husband Chris, who is a cancer survivor, have ridden in the Pan Mass for 9 years.Posted: January 3, 2012 in Uncategorized
Fifteen Wilmington residents raised $74,684 of the $35 million donated by the Pan-Massachusetts Challenge (PMC) to Dana-Farber Cancer Institute through its Jimmy Fund. They were among 5,169 cyclists who rode up to 190 miles across Massachusetts to raise money for cancer research and treatment. The 2011 fundraising total is $2 million, or 5.7 percent, more than the PMC gave in 2010 and brings its 32-year Jimmy Fund contribution to $338 million.
The PMC is the most successful athletic fundraising event in the nation; it raises and contributes more money to charity than any other. In August, cyclists from eight countries and 37 states rode one of 11 routes that ranged from 25 to 190 miles. Riders included seven-time Tour de France winner Lance Armstrong, Massachusetts Senators John Kerry and Scott Brown, 350 cancer survivors, and avid cyclists and weekend warriors alike. Many rode in support of loved ones being treated for cancer or in memory of those who have been lost to the disease.
The contribution represents 100 percent of every rider-raised dollar, a charity pass-through rate that is nearly unparalleled within the athletic fundraising event industry. Approximately 3,100 volunteers and 200 companies supplying almost $5 million in products and services provided riders with food, mechanical and medical assistance, luggage transport and support of all kinds.
The 2011 PMC exceeded its own fundraising goal of $34 million by $1 million. “PMC riders are committed to the cause and to this event,” said Billy Starr, PMC founder and executive director. “Their dedication to raising money for cancer research is unparalleled in the fundraising industry.”
The check was presented to Dana-Farber President Edward J. Benz, Jr., MD, at a Fenway Park celebration which was attended by more than 600 PMC cyclists and volunteers. “PMC money is seed money that enables our scientists to conduct the earliest forms of research,” Benz said. “The money they raise is critical to our work. It enables us to invest in major new patient care and research initiatives that could otherwise go unfunded.”
Founded in 1980 when 36 cyclists rode across Massachusetts and raised $10,200 for the Jimmy Fund, the PMC is known today as the “gold standard” of athletic fundraising events due to the unprecedented sums it raises and its consistently efficient charity pass-through rate. One of the very first athletic fundraising events in the nation, the PMC was a pioneer in the way it focused on raising money for charity.
The 33rd annual PMC is set for Aug. 4 and 5, 2012. Registration opens online on Jan. 10 for PMC alumni and Jan. 17 for newcomers. For more information about the PMC, which is presented by the Boston Red Sox Foundation and New Balance, visit http://www.pmc.org.
They are both similar and yet different depending on how you look at them.
First Their Lineage
The Sum of the Parts Makes the Whole…
You may be wondering what OOP means by now. Object Oriented Programming, whereas the sum of the parts of a program make up the whole. Think of this way: you are building a model car. You build the engine first, it can stand alone, it is an engine and everyone can see it’s an engine. Next you build the body, it can also stand alone. Finally, you build the interior including the seats, steering wheel, etc… Each element is an object, but it is not a fully functioning car until all the pieces are put together. The sum of the objects (parts) make up the whole.
Continuing with the model car example, when you built the engine, you didn’t use any of the parts that would later build the seats (a 350 four-barrel engine with a seat belt sticking out if the piston would look pretty silly). The point is that all the parts that made up the engine were of a certain class of parts. They all went together. Same goes for the body and the interior.
The point is that in these languages, you build objects out of classes of commands to create the whole. Understand the terminology? No…
Tags: Advertising, branding, classroom, creative, design, designers, graphic, graphic design, promo, promotional items, promotional products, qr, QR Codes, repeat business, specialty products
QR codes were first created by Toyota to track vehicles in manufacturing, offering a small barcode that can be quickly decoded. That was in 1994, and now, almost 20 years later, QR code technology is experiencing a revival — but not in the automotive industry. The small, square codes are ubiquitous, showing up on everything from flyers to beer bottles, allowing anyone with a smart phone to quickly scan and find out more information with the code. The possibilities for their use are endless, from marketing to the college classroom, offering a fun and exciting way for students to use technology for learning.
Jimmy Fallon’s recent QR code moment and New York City’s QR-linked building permits are two more notches on the belt of early adopters. But were these just blips or an indicator of things to come? Will QR codes ever become part of everyday life or be relegated to “only-in-Japan” status?
I believe the answer is yes, QR codes are coming to an advertisement or object near you, and sooner than you may think. Here are the reasons why, along with suggestions on how advertisers can catalyze this movement by making QR code campaigns as useful and rewarding as possible.
Why QR Codes Make Sense
When you see something that you want information about, you no longer have to make a mental note to look it up later on Google. You can simply point your smartphone at the object and obtain the desired information without typing or speaking. In essence, the QR code has become the shortest distance between curiosity and information retrieval.
The beauty of QR codes is that they are an open-source and freely licensed standard. They cost nothing additional to add to printed materials and can be scanned by free readers on all smartphones and even some feature phones.
Meanwhile, here is what businesses, institutions and individuals can do to make QR codes an effective part of their marketing arsenal.
1. Optimize for Mobile
Advertisers who embed desktop URLs in a QR code are missing the point of real-to-mobile interactivity. People interact with their mobile devices with significantly shorter attention spans than they do on their desktops. Once a QR code is scanned, the resulting view should be thumb-interactive, easy to read, and purpose-driven.
2. There Must Be A Payoff
A QR code is like a scratch-off card — people have to apply some effort to engage, so the payoff better be worth it. Content emanating from a QR code needs to be useful or an easy redemption of an exclusive reward.
3. Be Patient and Stick With It
By experimenting with QR codes early, advertisers can become adept at engaging with users on a mobile basis, so that when QR codes do hit the mainstream, they will be ready.
College Learning with Technology
With QR codes, they’ve made learning even easier and many of these ideas can be also be applied to your workplace.
Information & Enhancement
QR codes are great for sharing information, and we’ll explore some of their uses here, as well always they can enhance learning.
Link to supplemental materials in your own textbook Make sure your valuable resources don’t get lost in a forgotten folder: slap a QR code right on your textbook so it’s handy for you to find later.
Classroom calendar On your syllabus and handouts, link to your classroom’s calendar with a QR code.
Mobile reminders Make it easy for students to remember assignments by creating QR codes to automatically add events to their calendar.
Interactive periodic table By putting QR codes on posters like the periodic table, you can share more information about what you’re displaying, like details about the elements.
Post assignments for the week Keep students updated on the weekly schedule with a QR code that will take them to a website with the assignments for each week.
Link to book reviews Any time you assign a book or a reading, set up a QR code linking to book reviews.
Share exam details If you’ve prepared a review for students to use, link it with a QR code for easy access.
Lecture Wouldn’t it be great if you had all the time in the world to share YouTube videos, readings, and other relevant information right in your lecture? With QR codes, you can share all of these resources and more.
Highlight videos If you’ve got a YouTube video you want students to watch, but don’t want to use valuable lecture time to show it, link it through a QR code in your slides.
Pre-teaching Before class starts, students will be waiting in the classroom. Why not post a QR code of a video, website, or reading you’d like for them to check out before you get started?
I’m sure this is just the beginning. If you’ve got a great idea for a QR code for marketing or communications, or if you’ve seen something in the wild, please feel free to share it.
Holiday time, don’t forget to thank those clients who have been faithful to you all year…so they stay another.Posted: November 14, 2011 in 1, Advertising, Branding, Business News, Creative, Design, Fun, holiday gits, Innovation, Marketing, personalized
Tags: Advertising, branding, creative, design, designers, engraved gifts, graphic, graphic design, holiday, logo, marketing, personalized gifts, repeat business
As the beautiful fall leaves start dropping and the mornings get colder we all start thinking of the Holiday Seasons that are just around the corner. We have all booked our holiday parties, and may have gotten a caterer, but is there something else we need to do? Yes! It is time to think about your wonderful employees and clients who have been with you every step of the way.
Everyone enjoys receiving something special at the holiday time so why not do just that. Give the people who have worked so hard for you all year something special. Commend them for all their accomplishments, you couldn’t have done it all on your own. And don’t forget your clients who have been faithful to your company, give them something that will keep them coming back to you.
There are all types of gifts out there, big or small, individual or one type of gift for all. As well, personalized gifts are great, we can do just about any gift you want and put your logo on it. Maybe an engraved ornament or paperweights they can use daily and always remember the business they have done with you.
Here are some ideas to look through http://www.1stopdesign.com/promo.html. Once you have previewed some ideas, find out what designs would be perfect for you, Contact Chris today. Chris at 1-Stop Design Shop 781-938-3866 http://www.1stopdesign.com/
Tags: camera, creative, design, designers, digital, digital photography, photo, photo ideas, photography, photography equipment, photos, photoshoot, picture, pictures, professional, professional photographer
Professional photography tips with Thomas, who has a digital camera and a wide aperature.
Hello, my name is Thomas and I am a professional photographer because I bought a digital camera.
TIP 1 How to become a professional photographer
Buy a digital camera.
TIP 2 Tricks of the trade Have a look on the camera, somewhere, probably on the top or back or somewhere on the front or sides there will be a button or dial marked ‘A’, this does not stand for ‘Automatic’ as some amateurs think but ‘Awesome’. Leave it on this all the time.
TIP 3 Photography courses There is no need for even a basic photography course because once you buy a digital camera you will be a professional photographer like me. Not as good as me though.
TIP 4 Lighting You will need some light otherwise the photos will come out a bit too dark. Usually you can fix them in photoshop but some light to begin with is good.
TIP 5 Subject Matter Yes, it does. Dont take photos of girls leaving the high school from your car as the fine is $360.00 and a years probation.
Sunset from my rooftop.
Me on my rooftop.
View of city from my rooftop.
The plant on my rooftop.
Clouds over my rooftop.
Some people that once came to visit me on my rooftop.
Or my toes, I am unsure.
Now, you know we are kidding…RIGHT?
Our professional photography is here…1stopdesign.com
Tags: Advertising, bookmarks, calendars, creative, design, designers, desk calendars, magnets, marketing, weekly planners
Time to Think about
With this year wrapping up and the New Year quickly approaching, it’s time to start thinking about calendars. An average consumer references a calendar twelve times a day and owns at least three. What better way to promote your business than with a creative product everyone needs and views daily! Here at 1-Stop Design Shop we can meet all of your 2012 calendar needs.
There is a large variety of different calendars out there and we can help you find the one that best fits you and your business. From classic wall calendars to mouse pad calendars-there are so many options! There are even bookmarks, magnets, desk calendars, ad-a-day calendars, weekly planners, perpetual calendars, and various electronic calendars. We do it all!
Contact us and start your project today!
Email or call (781) 938-3866
limit one per customer