Archive for the ‘BlogWatch’ Category

When putting together an important document or proposal, a business card or brochure it is essential to know what colors to add and which ones to stay away from. In order to do that you must know what the colors mean in the business world.

For starters let me just say it is not as simple as black and white, as there are many colors to think about. We have, red, blue, yellow, green, purple, orange, brown, gray, beige, pink, turquoise, gold and of course, black and white.

Red is a color of blood, a color of life. For a business red can be used for excitement or attention.

Blue is a color of comfortable and relaxation. A business can use blue to portray loyalty and confidence.

Yellow is a color of brightness and purity. Companies can use yellow to bestow warmth and awareness.

Green is a color of nature and health. Companies can use green to represent immortality and dedication.

Purple is a color of magic and mystery. To a business man purple represents their company as wise and sovereigns.

Orange is the color of power and healing. A company would use orange to display youthfulness and liveliness to your customers.

Brown is the color of Mother-Earth, the color of reliability. Your business would use brown to represent wholesomeness and earthiness.

Gray is a conservative and neutral color. For companies gray is often used in IT logos, but not recommended to indecisive personalities.

Beige is the color of calm and neutral. Businesses could use beige coupled with other colors, it is a mix of warm brown and the cool white.

Pink is the sweet side of red, a softer color. In a business you could use pink to convey playfulness and tenderness.

Turquoise is the color sweet feminine and lively sophistication. A company may use turquoise to create a feminine appeal or an old-fashioned 50s retro feel.

Gold is the color of riches and extravagance. A company will want to use gold to produce a richness and warmth.

Black and White are opposites, working great together. Black refers to power and credibility, while white symbolizes peace and prosperity. For a business black and white together produce power and precision, elegance and fairness all in one.

by Chris Hennigan

Naymz: A Little too Much Info? Stalkers Welcome!

Naymz is an online provider of reputation/identity management and promotion services for people, groups, and businesses. Naymz provides a simple and user friendly experience for those who are concerned with promoting an accurate and positive picture of their personal or professional reputation and identity. Their slogan is, “Empowering Reputable Professionals.” It that appears to be going after something close to Linkedin.com’s market.

I discovered the site through an invite from a client and was immediately curious as to what the site did and could do. After working my way around it there was some surprising results.

There are some features for professionals such as the ability to endorse friends or use friends as online references that I can see as being useful. In today’s world of identity theft and having your personal information spread throughout the electronic world.

One goal of effective Social Media is to inter-link all your channels to each other.  Once I arrived on Naymz it asked me to Search for contacts in my other accounts:

  • LinkedIn
  • Gmail
  • Hotmail
  • Yahoo!
  • AOL
  • Plaxo
  • Outlook
  • Outlook Express
  • Other
  • Single Invite

Something told me to wait and find out more before opening up my world to this unknown site. Thank goodness I listened to myself (which I don’t always do!).

Moving past being spared from being put on their spam list along with all my contacts, there is one major concern that jumped out at me fairly quickly.  Stalking.

Naymz offers reporting about other Naymz users who have been viewing your profile. While at first I might be intrigued to know “who looked at me?” but, it doesn’t take long to realize, “Whoa! That means every person I visit can see that I was there!” At that point, I realized that this wasn’t for me.

You can pay for more stalking ability or to be stalked more. Depends on how you look at it. So by becoming a Premium Member you can find out more about who’s stalking you. Things like who was visiting my profile, what IP address they visited from (possibly telling me which company that worked for), what country, and the exact time they paid me a visit. If the referring link showed something like a company’s internal webmail, I would also assume that something was emailed, most likely about little old me!

Yet again this all information that might intrigue some or most of us…if we were doing it to someone else. But once you realize that the same reports and data that you’re seeing about your Naymz browsing are being shared with other site members, you might think twice.

Makes me wonder how quickly  Facebook users would rebel if Facebook started reporting who was looking at your profile at then telling everyone else who’s profiles you’ve been viewing?

And if that would kill Facebook, Naymz may be dead on arrival if they don’t pull the plug on their stalking reporting.

In all fairness I do have to say that Facebook has  an application FanChec which was originally called Stalker Check!! But Fan Check doesn’t mean that you checked their profile a lot. It counts how many times you’ve interacted with that person, wrote on their wall, commented on their pictures, liked their status, etc. ..It doesn’t count how many times you’ve visited their profile. You don’t have to even have visited their profile. For example; if you liked their status or commented on them recently, then you may be part of their ‘fan check’.

_ _ _ __ _ _ __ _ _ __ _ _ __ _ _ __ _ _ _

“The application has created some problems for Facebook users, causing their walls (and other portions of Facebook) not to display properly. Contrary to warnings like the one reproduced above, however, FanCheck is not a “virus” and it  does not download or install anything on users’ PCs, it does not harm computers, and it cannot be “caught” by visiting a Facebook page. As noted on the Facebook

FANCHECK IS NOT A VIRUS – IT’S JUST A BAD APPLICATION

The Fan Check application is NOT a virus. It does, however, mess up your ‘Wall’ and other parts of Facebook — not by destroying information, but because it doesn’t work properly your wall and other parts of Facebook won’t display correctly. It doesn’t do any damage itself.

The fix for the problems Fan Check [can] cause are simple — remove it, and everything will go back to normal.

The developer of FanCheck (formerly known as StalkerCheck) also denied that the application contained some form of virus or malware.” (from snopes.com)

Thanks to Scott Monty

Scott is the head of social media for Ford Motor Company. Scott shares his perspectives on social media – the convergence of marketing, advertising and PR on the Web – for marketers, agencies, the enterprise and the individual at:  http://www.scottmonty.com/

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By ERIC PFANNER

Published: June 29, 2009

CANNES, France — Advertising agencies and Internet companies once viewed each other as foes, but are now coming together to harness the potential for online advertising. Like many other segments, online ad spending has slowed from its previous breakneck pace during the deep recession, forcing companies to devise new ways to chase fewer dollars.

Last week, Eric E. Schmidt, the chief executive of Google, and Steven A. Ballmer, his counterpart at Microsoft, for the first time attended an annual advertising industry meeting, the Cannes Lions International Advertising Festival.

With consumers spending more and more time online, analysts say Internet companies and ad agencies have no choice but to work together to develop ways to make money from digital media.

“There was an air of inevitability about it, because of the model not really working yet, and there’s so much content that will be dependent on it working,” said Paul Kemp-Robertson, editor of Contagious, an online magazine that tracks digital marketing trends.

Microsoft and Google, along with rivals like Yahoo and AOL, are looking for growth from new kinds of ads, including online video spots. But they need advertising agencies to persuade their clients to embrace these formats. Many companies are preferring to place ads linked to search engine results, whose effectiveness can be directly measured.

Microsoft made it clear that it wanted to cooperate, announcing partnerships with two leading advertising companies, WPP Group and Publicis Groupe. Yet Mr. Ballmer expressed skepticism about the extent to which advertising could be used to finance an explosion of online content.

Advertising agencies have long been big customers of Google, Microsoft and other Internet companies, shifting an increasing portion of ad budgets online. WPP Group, the largest ad agency owner, spends $850 million a year of its clients’ money with Google, according to Martin Sorrell, WPP’s chief executive. Ninety-eight percent of Google’s revenue comes from advertising, largely from “sponsored links” that appear alongside its search results.

Mr. Sorrell once called Google a “frenemy” of the ad industry, a characterization that reflected the Internet giant’s efforts to move into businesses like media buying, which in the past have been controlled by the likes of WPP. Agency executives also complained that Google remained aloof, spending hardly anything on advertising itself.

Asked during an onstage interview with Maurice Lévy, chief executive of Publicis, whether he even liked advertising, Mr. Schmidt insisted: “We love advertising.”

Microsoft, minus its chief executive, has been a prominent participant at the ad festival for several years, bringing hundreds of employees to the event. It is also a big advertiser, spending $700 million a year, according to Mr. Ballmer. But the breadth of its ambitions — in addition to buying and selling ads, the company owns an agency that creates them — has also caused alarm in some advertising quarters.

Analysts say the rivalry between Microsoft and Google may also play into their overtures to the ad industry. While Google has dominated the search business, Microsoft introduced a new search engine, Bing, last month. It has lifted Microsoft’s share of online searches in the United States to about 12 percent, according to ComScore, a research firm, from 8 percent for Microsoft’s previous engine.

Mr. Schmidt acknowledged that Google had, in recent months, found itself in the unfamiliar position of stumbling on certain projects, including efforts to develop systems for selling newspaper and radio advertising. He said marketers were also lowering their bids for keywords on Google’s search engine, where ads are sold through online auctions.

Google has also struggled to generate significant advertising from YouTube, its online video-sharing service. Mr. Schmidt said he had high hopes for new kinds of advertising formats on YouTube — some of which, he added, were developed through a partnership with Publicis.

That agreement, which has taken shape over the last year, represented the start of a thaw in the previously frosty relations between advertising companies and Internet giants.

Since then WPP has also struck a deal with Google to examine the future of digital advertising.

Last week in Cannes, WPP, whose agencies include Ogilvy & Mather and Grey, Young & Rubicam, announced a separate research deal with Microsoft.

Publicis, whose agencies include Saatchi & Saatchi and Leo Burnett, also moved to balance its partnership portfolio, announcing a broad agreement with Microsoft. The companies said they would jointly develop new kinds of digital advertising for a range of devices, including personal computers, mobile phones and Microsoft Xbox game consoles. They said they would also work on ways to send tailored advertising to individual television viewers’ sets.

Darren Huston, corporate vice president for Microsoft’s consumer and online businesses, described the linkup as “a major step forward in the relationship between our industries.”

In addition to generating new business, he said, Mr. Ballmer intended the partnership to send a signal to Microsoft employees about the benefits of working with the ad industry.

“It’s about the tone at the top,” Mr. Huston said. “What I’m saying, and what Steve is saying, is, ‘Here are some folks we’re going to work together with to crack some code.’ ”

Analysts say there may be another reason for the new friendliness between Microsoft and companies like Publicis and WPP. Microsoft has been trying to sell a digital ad agency, called Razorfish, which it acquired two years ago when it bought the agency’s parent company, aQuantive, for $6 billion.

WPP and Publicis have reportedly been among the potential buyers; both companies declined to comment.