Archive for the ‘1’ Category

When putting together an important document or proposal, a business card or brochure it is essential to know what colors to add and which ones to stay away from. In order to do that you must know what the colors mean in the business world.

For starters let me just say it is not as simple as black and white, as there are many colors to think about. We have, red, blue, yellow, green, purple, orange, brown, gray, beige, pink, turquoise, gold and of course, black and white.

Red is a color of blood, a color of life. For a business red can be used for excitement or attention.

Blue is a color of comfortable and relaxation. A business can use blue to portray loyalty and confidence.

Yellow is a color of brightness and purity. Companies can use yellow to bestow warmth and awareness.

Green is a color of nature and health. Companies can use green to represent immortality and dedication.

Purple is a color of magic and mystery. To a business man purple represents their company as wise and sovereigns.

Orange is the color of power and healing. A company would use orange to display youthfulness and liveliness to your customers.

Brown is the color of Mother-Earth, the color of reliability. Your business would use brown to represent wholesomeness and earthiness.

Gray is a conservative and neutral color. For companies gray is often used in IT logos, but not recommended to indecisive personalities.

Beige is the color of calm and neutral. Businesses could use beige coupled with other colors, it is a mix of warm brown and the cool white.

Pink is the sweet side of red, a softer color. In a business you could use pink to convey playfulness and tenderness.

Turquoise is the color sweet feminine and lively sophistication. A company may use turquoise to create a feminine appeal or an old-fashioned 50s retro feel.

Gold is the color of riches and extravagance. A company will want to use gold to produce a richness and warmth.

Black and White are opposites, working great together. Black refers to power and credibility, while white symbolizes peace and prosperity. For a business black and white together produce power and precision, elegance and fairness all in one.

QR Codes Customized to Match Your Brand

QR Codes Customized to Match Your Brand by 1-Stop Design

QR codes were first created by Toyota to track vehicles in manufacturing, offering a small barcode that can be quickly decoded. That was in 1994, and now, almost 20 years later, QR code technology is experiencing a revival — but not in the automotive industry. The small, square codes are ubiquitous, showing up on everything from flyers to beer bottles, allowing anyone with a smart phone to quickly scan and find out more information with the code. The possibilities for their use are endless, from marketing to the college classroom, offering a fun and exciting way for students to use technology for learning.

Jimmy Fallon’s recent QR code moment and New York City’s QR-linked building permits are two more notches on the belt of early adopters. But were these just blips or an indicator of things to come? Will QR codes ever become part of everyday life or be relegated to “only-in-Japan” status?

I believe the answer is yes, QR codes are coming to an advertisement or object near you, and sooner than you may think. Here are the reasons why, along with suggestions on how advertisers can catalyze this movement by making QR code campaigns as useful and rewarding as possible.

Why QR Codes Make Sense

When you see something that you want information about, you no longer have to make a mental note to look it up later on Google. You can simply point your smartphone at the object and obtain the desired information without typing or speaking. In essence, the QR code has become the shortest distance between curiosity and information retrieval.

The beauty of QR codes is that they are an open-source and freely licensed standard. They cost nothing additional to add to printed materials and can be scanned by free readers on all smartphones and even some feature phones.

Meanwhile, here is what businesses, institutions and individuals can do to make QR codes an effective part of their marketing arsenal.

1. Optimize for Mobile

Advertisers who embed desktop URLs in a QR code are missing the point of real-to-mobile interactivity. People interact with their mobile devices with significantly shorter attention spans than they do on their desktops. Once a QR code is scanned, the resulting view should be thumb-interactive, easy to read, and purpose-driven.

2. There Must Be A Payoff

A QR code is like a scratch-off card — people have to apply some effort to engage, so the payoff better be worth it. Content emanating from a QR code needs to be useful or an easy redemption of an exclusive reward.

3. Be Patient and Stick With It

By experimenting with QR codes early, advertisers can become adept at engaging with users on a mobile basis, so that when QR codes do hit the mainstream, they will be ready.

College Learning with Technology

With QR codes, they’ve made learning even easier and many of these ideas can be also be applied to your workplace.

Information & Enhancement

QR codes are great for sharing information, and we’ll explore some of their uses here, as well always they can enhance learning.

Link to supplemental materials in your own textbook Make sure your valuable resources don’t get lost in a forgotten folder: slap a QR code right on your textbook so it’s handy for you to find later.

Classroom calendar On your syllabus and handouts, link to your classroom’s calendar with a QR code.

Mobile reminders Make it easy for students to remember assignments by creating QR codes to automatically add events to their calendar.

Interactive periodic table By putting QR codes on posters like the periodic table, you can share more information about what you’re displaying, like details about the elements.

Post assignments for the week Keep students updated on the weekly schedule with a QR code that will take them to a website with the assignments for each week.

Link to book reviews Any time you assign a book or a reading, set up a QR code linking to book reviews.

Share exam details If you’ve prepared a review for students to use, link it with a QR code for easy access.

Lecture Wouldn’t it be great if you had all the time in the world to share YouTube videos, readings, and other relevant information right in your lecture? With QR codes, you can share all of these resources and more.

Highlight videos If you’ve got a YouTube video you want students to watch, but don’t want to use valuable lecture time to show it, link it through a QR code in your slides.

Pre-teaching Before class starts, students will be waiting in the classroom. Why not post a QR code of a video, website, or reading you’d like for them to check out before you get started?

I’m sure this is just the beginning. If you’ve got a great idea for a QR code for marketing or communications, or if you’ve seen something in the wild, please feel free to share it.

 

Everyone is walking around with mobile phones now, Smartphone’s, Iphones, Androids, Ipad’, Blackberry’s. We all have them, from our young children in middle school to our grandparents.  According to Experian, 87% of Americans have mobile phones and the Human Factors International (HFI) found that 43% of them use their browser to access the internet on their phone. So what would make us think it isn’t important to have a mobile website?

Why Most Sites Don’t Work Well on Mobile Devices
Most desktop websites don’t work the same on your mobile phone! For one, your phone has a much smaller screen, also, the speed of your mobile website is going to be much slower than with a desktop website. That being said, no two people are the same, so why would we think mobile and desktop users would be the same?

Google Analytics Doesn’t Lie
If you want to find out just how many of your customers are looking at your website via mobile phone you can look at your Google Analytics. What you are going to want to do is to compare the amount of visits your website has had in total compared to visits from mobile users only. It would be best to compare the number of visits over a month through a year for the best comparison. If say you had a total of 46,820 visits through the whole month and 4,670 of those were of mobile phone users then that is 10%. 10% of the visits your companies website was viewed via a mobile phone. You have to ask yourself at that time, is 10% good enough to build a separate website solely for mobile users? One not to consider, when comparing your numbers, the number might actually be higher than the 10% shown, Google Analytics is in Java Script, if your mobile phone doesn’t support Java Script then the visits may not have been recorded in the mobile section of the Analytics.

Solutions
It seems clear to me that most company websites should have a separate mobile website. According to the Nielson Net Ratings the average Internet session lasts for 56 minutes, the average mobile session is less than five minutes. The mobile user needs to be able to get to what they need and quickly. Which typically can’t happen using a desktop website on there mobile phone. The mobile phone user is not just ‘surfing around’, he is looking for something in particular, he knows what he wants and wants to find it! 68% of mobile users said if they knew a business had a mobile website they would visit that instead of the desktop website on their phone, according to (HFI)

Less Is More, Copy Is King
When developing your mobile website remember two things when creating the content, ‘less is more’ and ‘copy is king’. Breakdown all your copy into easy digestible segments. There is no reason to go crazy building a mobile website. Focus on the three most important reasons to visit your mobile website. Ease of use is critical, if the user has a hard time finding the simplest of things -take your phone number or a map- they are more likely to leave.

Ready Yet?
Smartphone’s are only going to get smarter, with time comes technology. If you decide to create your mobile site today you will be capturing all the traffic that visits your site. Is it a necessity at this point? That depends on your traffic level and business model. Still confused? Contact Chris at 1-Stop Design Shop today and find out if your business would benefit from a mobile site, or better yet a phone app!
781-938-3866  http://www.1stopdesign.com/

Ipad Accessories!

You have already bought yourself and your employee’s their Smartphone’s, now it’s time to think about protecting them. With the help from 1-Stop Design Shop, you can protect your ipad and promote your company logo with customized ipad accessories.

Here are a few ideas

For more click here

Time to Think about
 2012 calendars
With this year wrapping up and the New Year quickly approaching, it’s time to start thinking about calendars. An average consumer references a calendar twelve times a day and owns at least three. What better way to promote your business than with a creative product everyone needs and views daily! Here at 1-Stop Design Shop we can meet all of your 2012 calendar needs.
There is a large variety of different calendars out there and we can help you find the one that best fits you and your business. From classic wall calendars to mouse pad calendars-there are so many options! There are even bookmarks, magnets, desk calendars, ad-a-day calendars, weekly planners, perpetual calendars, and various electronic calendars. We do it all!
Save 20%*

Contact us and start your project today!
Email or call (781) 938-3866
*Expires 10/31/11
limit one per customer

Five Must-Dos To Assure Web Success.

Launching and maintaining a successful website, regardless of your businesses’ size or budget, is not an easy undertaking. The technical, marketing and practical considerations alone are more than some people can wrap their brain around. At 1-Stop Design we bring our team and “Five Must-Dos for Successful Websites” to our clients in order to help them build their business on the web. Follow them and they’ll bring you success as well.

1) You must have a strategy

Our experience tells us that most folks want to go straight to design first, but a design that’s not informed by your business strategy is, at best, a nice electronic piece of fluff. We begin the process by outlining all of the things you want your website to do for you. Do you have major segments or markets to consider? Who is your audience?  Do you have divisions of products and services? Are you trying to sell, educate or create leads? To make your site as effective as possible, it’s essential that you focus your strategy and filter your content and design decisions based on strategic thinking. Looking to grow your business? Increase sales in one particular area? Establishing clear tangible goals and gearing your content towards those goals is essential before you head towards design.

2) Your design must reflect your strategy, brand and desired results

A great design is one that allows your strategy, brand and content all to be combined into visual language. A successful layout moves your prospects and customers effortlessly through the information to the results you determined in your strategy. Design creates the visual road-map that brings information to your clients and customers. It also provides assurance to your prospects and customers that they are in the right place on the right track.

3) You must develop under the hood code to keep it all running smoothly

Another key to a successful website is functionality. Successful websites integrate the right mix of plug-ins, communities, ratings, subscription, comments, customer portals, and membership only sections to increase engagement and usability.

Feature-rich add-ons extend the functionality of your site. Solid development keeps them working together seamlessly under the banner of your brand. Standards compliant (See WC3) code, search engine friendly code and an overall foundation that loads your site fast must be incorporated.

4) You must beta test your site first with users

No matter how brilliant your strategy, design and code appear to be, it’s the website visitor that determines success of failure. We utilize usability aids such as those offered by UserTesting.com or by creating A/B tests in Google Website Optimizer to test clients sites and see how people actually use and interact with the site.

5) Your marketing must go way beyond creative content

Your site goes live. Now how are you going to get prospects and customers to the site and keep them coming back for more of what they came for in the first place?

How do you plan to keep the content and search engine optimization plans moving forward? What type of content will you create? Personal landing pages? Blogs? YouTube videos? Podcasts? Funny? Serious? Informative? All three? How will you network for links? How will you measure/analyze traffic and user patterns? How will you capture lead data, drive more traffic, manage PPC, and create and test campaign specific landing pages? Who will do it? When? What are realistic expectations, timetables and objectives? What does your convergent media marketing (merging direct mail, print ads and other offline traditional tactics with those online)  campaign look like?

How will you determine ROI?

We possess the online, social and traditional marketing expertise to help you implement the answers to these and other important questions.  And we can deliver the skill sets that will turn the aforementioned, “must dos” into jobs well done. And help you get the results you want to build your business.

Remember. It’s a big world in there. Don’t go in there alone. With 1-Stop as your online marketing partner, you’ll find the surest routes to new business and more business with your current customers.

by Chris Hennigan

Naymz: A Little too Much Info? Stalkers Welcome!

Naymz is an online provider of reputation/identity management and promotion services for people, groups, and businesses. Naymz provides a simple and user friendly experience for those who are concerned with promoting an accurate and positive picture of their personal or professional reputation and identity. Their slogan is, “Empowering Reputable Professionals.” It that appears to be going after something close to Linkedin.com’s market.

I discovered the site through an invite from a client and was immediately curious as to what the site did and could do. After working my way around it there was some surprising results.

There are some features for professionals such as the ability to endorse friends or use friends as online references that I can see as being useful. In today’s world of identity theft and having your personal information spread throughout the electronic world.

One goal of effective Social Media is to inter-link all your channels to each other.  Once I arrived on Naymz it asked me to Search for contacts in my other accounts:

  • LinkedIn
  • Gmail
  • Hotmail
  • Yahoo!
  • AOL
  • Plaxo
  • Outlook
  • Outlook Express
  • Other
  • Single Invite

Something told me to wait and find out more before opening up my world to this unknown site. Thank goodness I listened to myself (which I don’t always do!).

Moving past being spared from being put on their spam list along with all my contacts, there is one major concern that jumped out at me fairly quickly.  Stalking.

Naymz offers reporting about other Naymz users who have been viewing your profile. While at first I might be intrigued to know “who looked at me?” but, it doesn’t take long to realize, “Whoa! That means every person I visit can see that I was there!” At that point, I realized that this wasn’t for me.

You can pay for more stalking ability or to be stalked more. Depends on how you look at it. So by becoming a Premium Member you can find out more about who’s stalking you. Things like who was visiting my profile, what IP address they visited from (possibly telling me which company that worked for), what country, and the exact time they paid me a visit. If the referring link showed something like a company’s internal webmail, I would also assume that something was emailed, most likely about little old me!

Yet again this all information that might intrigue some or most of us…if we were doing it to someone else. But once you realize that the same reports and data that you’re seeing about your Naymz browsing are being shared with other site members, you might think twice.

Makes me wonder how quickly  Facebook users would rebel if Facebook started reporting who was looking at your profile at then telling everyone else who’s profiles you’ve been viewing?

And if that would kill Facebook, Naymz may be dead on arrival if they don’t pull the plug on their stalking reporting.

In all fairness I do have to say that Facebook has  an application FanChec which was originally called Stalker Check!! But Fan Check doesn’t mean that you checked their profile a lot. It counts how many times you’ve interacted with that person, wrote on their wall, commented on their pictures, liked their status, etc. ..It doesn’t count how many times you’ve visited their profile. You don’t have to even have visited their profile. For example; if you liked their status or commented on them recently, then you may be part of their ‘fan check’.

_ _ _ __ _ _ __ _ _ __ _ _ __ _ _ __ _ _ _

“The application has created some problems for Facebook users, causing their walls (and other portions of Facebook) not to display properly. Contrary to warnings like the one reproduced above, however, FanCheck is not a “virus” and it  does not download or install anything on users’ PCs, it does not harm computers, and it cannot be “caught” by visiting a Facebook page. As noted on the Facebook

FANCHECK IS NOT A VIRUS – IT’S JUST A BAD APPLICATION

The Fan Check application is NOT a virus. It does, however, mess up your ‘Wall’ and other parts of Facebook — not by destroying information, but because it doesn’t work properly your wall and other parts of Facebook won’t display correctly. It doesn’t do any damage itself.

The fix for the problems Fan Check [can] cause are simple — remove it, and everything will go back to normal.

The developer of FanCheck (formerly known as StalkerCheck) also denied that the application contained some form of virus or malware.” (from snopes.com)

Thanks to Scott Monty

Scott is the head of social media for Ford Motor Company. Scott shares his perspectives on social media – the convergence of marketing, advertising and PR on the Web – for marketers, agencies, the enterprise and the individual at:  http://www.scottmonty.com/

BLOGS

bub.blicio.us
Mashable!
TechCrunch
Read/WriteWeb
Web Worker Daily
Lifehacker
Global Neighbourhoods
Community Guy – Jake McKee
/Message
The Engaging Brand
Web Ink Now
PR Squared
theshortestblogintheworld
How to Change the World
CatchUp Lady
WOMMA
Digital Influence Mapping Project
Logic+Emotion
[chrisbrogan.com]
Adrants
Web Strategy by Jeremiah
indexed
The Buzz Bin
Citizen Marketer 2.1
PR 2.0
Influential Interactive Marketing
The Viral Garden
Marketing Profs Daily Fix
Conversational Media Marketing
Servant of Chaos
Conversation Agent
Seth’s Blog
Social Media Explorer
Six Pixels of Separation – Marketing and Communications Insights Blog and Podcast – By Mitch Joel at Twist Image
Marketing Over Coffee Marketing Podcast
Media Bullseye
Doug Haslam
Marketing Edge
gary vaynerchuk
Jaffe Juice
Copyblogger
Advertising Age – DigitalNext
The Marketing Minute
Pistachio Consulting Inc.
The Marketing Fresh Peel
The Social Organization
Greg Verdino’s Marketing Blog
Church of the Customer Blog
Forrester’s Marketing Blog
Twitter Facts
ThirdWay Advertising Blog
Paul Gillin’s blog – Social Media and the Open Enterprise
Bryper’s Blog
Social Blogworking Magazine
Note to CMO:
Citizen Marketer
Groundswell
MediaJoltz
Vlog Soup
THE AD-VOCATE
The Lonely Marketer

From Entrepenuer Online

Cut through the advertising noise by marketing with meaning.

By Bob Gilbreath   |   October 05, 2009

Most discussions regarding the future of marketing tend to revolve around the technology that marketers will use to better target customers and grab their attention. We think of the use of brain imaging for advertising research (so called “neuromarketing”), and paint visions of Tom Cruise walking past holographic billboards in Minority Report.

These and many other high-tech tactics might become commonly used one day. But already we are witnessing a rebirth of the marketing profession that will ultimately guide what we do and how we use amazing new technologies. We stand at the beginning of the next evolution of marketing–one that has more in common with the past than it does the present.

It may have taken some time for broadband access to proliferate and for people to build digital habits into their everyday lives, but now consumers start many purchases online. They judge companies of every size according to the quality of their websites, and they search for reviews and ratings before completing even the smallest of purchases.

People have learned to ignore the 3,000 ad messages that they are bombarded with daily. Even if they do see your carefully crafted advertisement, they’re likely to doubt its claims–and defer instead to the wisdom of crowds online.

Brain scans and talking holograms will not save the ‘old guard,’ interruptive, advertising model. Going forward, businesses must succumb to the power of the consumer. Instead of interrupting their day with ads, advertisers must create something customers will choose to engage with. We must create marketing that adds value to people’s lives. I call this new model “marketing with meaning.”

The best starting point lies in delivering information and services that help customers make smarter buying decisions. Since they will most likely conduct research online anyway, you might as well offer your perspective. Examples that you can implement tomorrow include:

  • Allow customers to post ratings and reviews on your website without editing. Often a few negative reviews actually add credibility–and give you the chance to address an issue directly.
  • Create a “buying guide” for customers to help them make a smart decision about which of your products or services are best for them.
  • Provide ongoing training and tips after a purchase to help customers get the most out of their purchases–which will eventually turn them into repeat customers.

Some businesses are taking the idea of marketing with meaning a step further, purposely preventing customers from incurring high fees and bills. Imagine a local bank that teaches customers how to avoid fees, a golf shop that stops a customer from buying the expensive new driver that will worsen his slice or a videographer who dissuades a customer from producing an unnecessarily long video despite the chance for higher sales. By actively stopping poor buying decisions–especially at the risk of lost sales–these businesses build enormous trust, earn loyalty for life and generate positive word-of-mouth marketing both online and offline.

In many ways this shift is a trip back-to-the-future. It harkens back to a time when the local shopkeeper treated our grandparents like neighbors. In a way, the interconnected world resulting from the openness of the internet has forced business to revert to these positive social norms of old.

Businesses that behave like neighbors will win, and advertising will look a lot better than most of what we see today.

Bob Gilbreath is Chief Marketing Strategist of Bridge Worldwide, a WPP digital and relationship marketing agency, and author of the new book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. The Next Evolution of Marketing can be applied to billion-dollar brands or small businesses, to consumer marketers and B2B firms, in both highly developed markets and developing nations around the world.