Archive for the ‘Business News’ Category

When putting together an important document or proposal, a business card or brochure it is essential to know what colors to add and which ones to stay away from. In order to do that you must know what the colors mean in the business world.

For starters let me just say it is not as simple as black and white, as there are many colors to think about. We have, red, blue, yellow, green, purple, orange, brown, gray, beige, pink, turquoise, gold and of course, black and white.

Red is a color of blood, a color of life. For a business red can be used for excitement or attention.

Blue is a color of comfortable and relaxation. A business can use blue to portray loyalty and confidence.

Yellow is a color of brightness and purity. Companies can use yellow to bestow warmth and awareness.

Green is a color of nature and health. Companies can use green to represent immortality and dedication.

Purple is a color of magic and mystery. To a business man purple represents their company as wise and sovereigns.

Orange is the color of power and healing. A company would use orange to display youthfulness and liveliness to your customers.

Brown is the color of Mother-Earth, the color of reliability. Your business would use brown to represent wholesomeness and earthiness.

Gray is a conservative and neutral color. For companies gray is often used in IT logos, but not recommended to indecisive personalities.

Beige is the color of calm and neutral. Businesses could use beige coupled with other colors, it is a mix of warm brown and the cool white.

Pink is the sweet side of red, a softer color. In a business you could use pink to convey playfulness and tenderness.

Turquoise is the color sweet feminine and lively sophistication. A company may use turquoise to create a feminine appeal or an old-fashioned 50s retro feel.

Gold is the color of riches and extravagance. A company will want to use gold to produce a richness and warmth.

Black and White are opposites, working great together. Black refers to power and credibility, while white symbolizes peace and prosperity. For a business black and white together produce power and precision, elegance and fairness all in one.

QR Codes Customized to Match Your Brand

QR Codes Customized to Match Your Brand by 1-Stop Design

QR codes were first created by Toyota to track vehicles in manufacturing, offering a small barcode that can be quickly decoded. That was in 1994, and now, almost 20 years later, QR code technology is experiencing a revival — but not in the automotive industry. The small, square codes are ubiquitous, showing up on everything from flyers to beer bottles, allowing anyone with a smart phone to quickly scan and find out more information with the code. The possibilities for their use are endless, from marketing to the college classroom, offering a fun and exciting way for students to use technology for learning.

Jimmy Fallon’s recent QR code moment and New York City’s QR-linked building permits are two more notches on the belt of early adopters. But were these just blips or an indicator of things to come? Will QR codes ever become part of everyday life or be relegated to “only-in-Japan” status?

I believe the answer is yes, QR codes are coming to an advertisement or object near you, and sooner than you may think. Here are the reasons why, along with suggestions on how advertisers can catalyze this movement by making QR code campaigns as useful and rewarding as possible.

Why QR Codes Make Sense

When you see something that you want information about, you no longer have to make a mental note to look it up later on Google. You can simply point your smartphone at the object and obtain the desired information without typing or speaking. In essence, the QR code has become the shortest distance between curiosity and information retrieval.

The beauty of QR codes is that they are an open-source and freely licensed standard. They cost nothing additional to add to printed materials and can be scanned by free readers on all smartphones and even some feature phones.

Meanwhile, here is what businesses, institutions and individuals can do to make QR codes an effective part of their marketing arsenal.

1. Optimize for Mobile

Advertisers who embed desktop URLs in a QR code are missing the point of real-to-mobile interactivity. People interact with their mobile devices with significantly shorter attention spans than they do on their desktops. Once a QR code is scanned, the resulting view should be thumb-interactive, easy to read, and purpose-driven.

2. There Must Be A Payoff

A QR code is like a scratch-off card — people have to apply some effort to engage, so the payoff better be worth it. Content emanating from a QR code needs to be useful or an easy redemption of an exclusive reward.

3. Be Patient and Stick With It

By experimenting with QR codes early, advertisers can become adept at engaging with users on a mobile basis, so that when QR codes do hit the mainstream, they will be ready.

College Learning with Technology

With QR codes, they’ve made learning even easier and many of these ideas can be also be applied to your workplace.

Information & Enhancement

QR codes are great for sharing information, and we’ll explore some of their uses here, as well always they can enhance learning.

Link to supplemental materials in your own textbook Make sure your valuable resources don’t get lost in a forgotten folder: slap a QR code right on your textbook so it’s handy for you to find later.

Classroom calendar On your syllabus and handouts, link to your classroom’s calendar with a QR code.

Mobile reminders Make it easy for students to remember assignments by creating QR codes to automatically add events to their calendar.

Interactive periodic table By putting QR codes on posters like the periodic table, you can share more information about what you’re displaying, like details about the elements.

Post assignments for the week Keep students updated on the weekly schedule with a QR code that will take them to a website with the assignments for each week.

Link to book reviews Any time you assign a book or a reading, set up a QR code linking to book reviews.

Share exam details If you’ve prepared a review for students to use, link it with a QR code for easy access.

Lecture Wouldn’t it be great if you had all the time in the world to share YouTube videos, readings, and other relevant information right in your lecture? With QR codes, you can share all of these resources and more.

Highlight videos If you’ve got a YouTube video you want students to watch, but don’t want to use valuable lecture time to show it, link it through a QR code in your slides.

Pre-teaching Before class starts, students will be waiting in the classroom. Why not post a QR code of a video, website, or reading you’d like for them to check out before you get started?

I’m sure this is just the beginning. If you’ve got a great idea for a QR code for marketing or communications, or if you’ve seen something in the wild, please feel free to share it.


Everyone is walking around with mobile phones now, Smartphone’s, Iphones, Androids, Ipad’, Blackberry’s. We all have them, from our young children in middle school to our grandparents.  According to Experian, 87% of Americans have mobile phones and the Human Factors International (HFI) found that 43% of them use their browser to access the internet on their phone. So what would make us think it isn’t important to have a mobile website?

Why Most Sites Don’t Work Well on Mobile Devices
Most desktop websites don’t work the same on your mobile phone! For one, your phone has a much smaller screen, also, the speed of your mobile website is going to be much slower than with a desktop website. That being said, no two people are the same, so why would we think mobile and desktop users would be the same?

Google Analytics Doesn’t Lie
If you want to find out just how many of your customers are looking at your website via mobile phone you can look at your Google Analytics. What you are going to want to do is to compare the amount of visits your website has had in total compared to visits from mobile users only. It would be best to compare the number of visits over a month through a year for the best comparison. If say you had a total of 46,820 visits through the whole month and 4,670 of those were of mobile phone users then that is 10%. 10% of the visits your companies website was viewed via a mobile phone. You have to ask yourself at that time, is 10% good enough to build a separate website solely for mobile users? One not to consider, when comparing your numbers, the number might actually be higher than the 10% shown, Google Analytics is in Java Script, if your mobile phone doesn’t support Java Script then the visits may not have been recorded in the mobile section of the Analytics.

It seems clear to me that most company websites should have a separate mobile website. According to the Nielson Net Ratings the average Internet session lasts for 56 minutes, the average mobile session is less than five minutes. The mobile user needs to be able to get to what they need and quickly. Which typically can’t happen using a desktop website on there mobile phone. The mobile phone user is not just ‘surfing around’, he is looking for something in particular, he knows what he wants and wants to find it! 68% of mobile users said if they knew a business had a mobile website they would visit that instead of the desktop website on their phone, according to (HFI)

Less Is More, Copy Is King
When developing your mobile website remember two things when creating the content, ‘less is more’ and ‘copy is king’. Breakdown all your copy into easy digestible segments. There is no reason to go crazy building a mobile website. Focus on the three most important reasons to visit your mobile website. Ease of use is critical, if the user has a hard time finding the simplest of things -take your phone number or a map- they are more likely to leave.

Ready Yet?
Smartphone’s are only going to get smarter, with time comes technology. If you decide to create your mobile site today you will be capturing all the traffic that visits your site. Is it a necessity at this point? That depends on your traffic level and business model. Still confused? Contact Chris at 1-Stop Design Shop today and find out if your business would benefit from a mobile site, or better yet a phone app!

Ipad Accessories!

You have already bought yourself and your employee’s their Smartphone’s, now it’s time to think about protecting them. With the help from 1-Stop Design Shop, you can protect your ipad and promote your company logo with customized ipad accessories.

Here are a few ideas

For more click here

“It IS Easy Being Green”

There are many ways to create a greener workplace and make a strong impact on the environment. It is always good to start by taking some small steps to get a new plan into action. Here are a few ideas to get you going in the right direction.

Think About Your Commute

If your office is not within walking or biking, consider carpooling with two to three coworkers. Other alternatives are purchasing a hybrid or electric vehicle or switching from an eight-hour workday, five days a week to a 10-hour workday, four days a week. This will cut your daily commute time by at least 20 percent.

Go Digital

The greenest paper is no paper, and one of the most effective ways to be more eco-friendly in your office is to reduce paper waste. Keep things digital whenever possible. The more you do online, the less paper you need. Switch from a fax machine to a fax modem to send and receive paperless documents. Use electronic forms whenever possible, and e-mail letters and documents to be read online rather than printed out. (1-Stop Design provides electronic versions of letterhead to all our branding clients to promote a paperless office.) Have staff members take their laptops to meetings so they aren’t printing copy after copy of the same report. Make it a policy to post employee manuals and similar materials online, rather than distribute print copies. An added bonus: Storing files on your computer saves time, money and space. Don’t forget to backup regularly to an off-site data system or use compact flash drives.

Use Green Marketing Tools

In these tough economic times don’t stop marketing, think green marketing? Eblasts, Updating websites, social Media marketing, Search Engine Optimization are all examples of cost efficient marketing that are green too! Promote your company and do you part to save the environment. It is a win win solution!!!

Print Smarter

Think before you print. The average worker in the United States goes through 10,000 sheets of copy paper a year. Make it a habit to print on both sides and use the back side of old documents for faxes, scrap paper, or drafts. Avoid color printing and print in draft mode whenever possible.

Use Green Materials

At 1-Stop Design we do our best to match our clients printing budget with solutions that utilize environmentally friendly paper products. Some paper use can’t be avoided, so use recycled paper and envelopes that have been processed and colored using eco-friendly methods.

Buy chlorine-free paper with a higher percentage of post-consumer recycled content. Also consider switching to a lighter stock of paper or alternatives made from bamboo, hemp, organic cotton.  Pens and pencils can also be made of recycled materials, and refillable pens and markers are better for the environment than disposable ones. Buy in bulk so that shipping and packaging waste are reduced, and reuse the shipping boxes. Recycling printer cartridges is often free, and recycled replacements are cheaper than new ones. According to Office Depot, each remanufactured toner cartridge “keeps approximately 2.5 pounds of metal and plastic out of landfills.

Green your PC.

Make your computer more efficient and environmentally friendly. Start by putting computers on “standby” or in “hibernation” mode when they haven’t been accessed for more than 10 minutes.  Turn them off when you’re finished working for the day. When replacing a computer, switch to a laptop for more efficiency.  Laptops use 80 percent less energy.

Get Others in on the Act.

Share eco-friendly tips with your coworkers. Ask the office manager to make sure everyone has a small recycling bin so that recycling is just as easy as throwing paper away.

All of these eco-friendly tips are simple and easy to implement today.  So, yes, it IS easy to be green.

Five Must-Dos To Assure Web Success.

Launching and maintaining a successful website, regardless of your businesses’ size or budget, is not an easy undertaking. The technical, marketing and practical considerations alone are more than some people can wrap their brain around. At 1-Stop Design we bring our team and “Five Must-Dos for Successful Websites” to our clients in order to help them build their business on the web. Follow them and they’ll bring you success as well.

1) You must have a strategy

Our experience tells us that most folks want to go straight to design first, but a design that’s not informed by your business strategy is, at best, a nice electronic piece of fluff. We begin the process by outlining all of the things you want your website to do for you. Do you have major segments or markets to consider? Who is your audience?  Do you have divisions of products and services? Are you trying to sell, educate or create leads? To make your site as effective as possible, it’s essential that you focus your strategy and filter your content and design decisions based on strategic thinking. Looking to grow your business? Increase sales in one particular area? Establishing clear tangible goals and gearing your content towards those goals is essential before you head towards design.

2) Your design must reflect your strategy, brand and desired results

A great design is one that allows your strategy, brand and content all to be combined into visual language. A successful layout moves your prospects and customers effortlessly through the information to the results you determined in your strategy. Design creates the visual road-map that brings information to your clients and customers. It also provides assurance to your prospects and customers that they are in the right place on the right track.

3) You must develop under the hood code to keep it all running smoothly

Another key to a successful website is functionality. Successful websites integrate the right mix of plug-ins, communities, ratings, subscription, comments, customer portals, and membership only sections to increase engagement and usability.

Feature-rich add-ons extend the functionality of your site. Solid development keeps them working together seamlessly under the banner of your brand. Standards compliant (See WC3) code, search engine friendly code and an overall foundation that loads your site fast must be incorporated.

4) You must beta test your site first with users

No matter how brilliant your strategy, design and code appear to be, it’s the website visitor that determines success of failure. We utilize usability aids such as those offered by or by creating A/B tests in Google Website Optimizer to test clients sites and see how people actually use and interact with the site.

5) Your marketing must go way beyond creative content

Your site goes live. Now how are you going to get prospects and customers to the site and keep them coming back for more of what they came for in the first place?

How do you plan to keep the content and search engine optimization plans moving forward? What type of content will you create? Personal landing pages? Blogs? YouTube videos? Podcasts? Funny? Serious? Informative? All three? How will you network for links? How will you measure/analyze traffic and user patterns? How will you capture lead data, drive more traffic, manage PPC, and create and test campaign specific landing pages? Who will do it? When? What are realistic expectations, timetables and objectives? What does your convergent media marketing (merging direct mail, print ads and other offline traditional tactics with those online)  campaign look like?

How will you determine ROI?

We possess the online, social and traditional marketing expertise to help you implement the answers to these and other important questions.  And we can deliver the skill sets that will turn the aforementioned, “must dos” into jobs well done. And help you get the results you want to build your business.

Remember. It’s a big world in there. Don’t go in there alone. With 1-Stop as your online marketing partner, you’ll find the surest routes to new business and more business with your current customers.

by Chris Hennigan

Naymz: A Little too Much Info? Stalkers Welcome!

Naymz is an online provider of reputation/identity management and promotion services for people, groups, and businesses. Naymz provides a simple and user friendly experience for those who are concerned with promoting an accurate and positive picture of their personal or professional reputation and identity. Their slogan is, “Empowering Reputable Professionals.” It that appears to be going after something close to’s market.

I discovered the site through an invite from a client and was immediately curious as to what the site did and could do. After working my way around it there was some surprising results.

There are some features for professionals such as the ability to endorse friends or use friends as online references that I can see as being useful. In today’s world of identity theft and having your personal information spread throughout the electronic world.

One goal of effective Social Media is to inter-link all your channels to each other.  Once I arrived on Naymz it asked me to Search for contacts in my other accounts:

  • LinkedIn
  • Gmail
  • Hotmail
  • Yahoo!
  • AOL
  • Plaxo
  • Outlook
  • Outlook Express
  • Other
  • Single Invite

Something told me to wait and find out more before opening up my world to this unknown site. Thank goodness I listened to myself (which I don’t always do!).

Moving past being spared from being put on their spam list along with all my contacts, there is one major concern that jumped out at me fairly quickly.  Stalking.

Naymz offers reporting about other Naymz users who have been viewing your profile. While at first I might be intrigued to know “who looked at me?” but, it doesn’t take long to realize, “Whoa! That means every person I visit can see that I was there!” At that point, I realized that this wasn’t for me.

You can pay for more stalking ability or to be stalked more. Depends on how you look at it. So by becoming a Premium Member you can find out more about who’s stalking you. Things like who was visiting my profile, what IP address they visited from (possibly telling me which company that worked for), what country, and the exact time they paid me a visit. If the referring link showed something like a company’s internal webmail, I would also assume that something was emailed, most likely about little old me!

Yet again this all information that might intrigue some or most of us…if we were doing it to someone else. But once you realize that the same reports and data that you’re seeing about your Naymz browsing are being shared with other site members, you might think twice.

Makes me wonder how quickly  Facebook users would rebel if Facebook started reporting who was looking at your profile at then telling everyone else who’s profiles you’ve been viewing?

And if that would kill Facebook, Naymz may be dead on arrival if they don’t pull the plug on their stalking reporting.

In all fairness I do have to say that Facebook has  an application FanChec which was originally called Stalker Check!! But Fan Check doesn’t mean that you checked their profile a lot. It counts how many times you’ve interacted with that person, wrote on their wall, commented on their pictures, liked their status, etc. ..It doesn’t count how many times you’ve visited their profile. You don’t have to even have visited their profile. For example; if you liked their status or commented on them recently, then you may be part of their ‘fan check’.

_ _ _ __ _ _ __ _ _ __ _ _ __ _ _ __ _ _ _

“The application has created some problems for Facebook users, causing their walls (and other portions of Facebook) not to display properly. Contrary to warnings like the one reproduced above, however, FanCheck is not a “virus” and it  does not download or install anything on users’ PCs, it does not harm computers, and it cannot be “caught” by visiting a Facebook page. As noted on the Facebook


The Fan Check application is NOT a virus. It does, however, mess up your ‘Wall’ and other parts of Facebook — not by destroying information, but because it doesn’t work properly your wall and other parts of Facebook won’t display correctly. It doesn’t do any damage itself.

The fix for the problems Fan Check [can] cause are simple — remove it, and everything will go back to normal.

The developer of FanCheck (formerly known as StalkerCheck) also denied that the application contained some form of virus or malware.” (from

Excerpted from The Dallas Morning News

Financial houses were doing all they could to sell risky mortgages and complex debt swaps so their bottom lines could grow and they could avoid being consumed by a competitor. While hindsight shows us the folly of those decisions, the economy also was growing in part because of these financial transactions.

So, here’s the question put forth to eight panelists:

Is it possible to think of an economy not driven by greed and fear? If so, what would that economy look like?( E.F. Schumacher took a stab at that in “Small Is Beautiful,” where he talked about linking spiritual values and economic progress through Buddhist economics.)


“At their core,” writes Thomas Friedman, “markets are propelled by fear and greed. . . The market is . . . going to do whatever it’s going to do — whichever way greed and fear tug it.”

It strikes me that Friedman’s frank description is entirely accurate. But I worry about how easy it is for us to move from accurate description to inevitability, from “this is how it is” to “this is how it must be.”

Too often, in the name of being realistic, we resist imagining things because they seem impossible and thereby preemptively eliminate any chance that altogether different realities can ever become actualities.

Before anything can really change, we have to be willing to imagine what actually is not. Kierkegaard once wrote that “the one who expects what is possible – the one who hopes – is great. . . . but the one who expects the impossible – the one whose hope takes the form of madness – this one is the greatest of all.”

To imagine one’s progeny will one day number the stars in the heavens when one has no children is madness; to think there could be an economy driven by something other than greed and fear is, arguably, just as mad. But maybe this is a time to be a little mad; to expect the impossible, as people of hope.

We must think of what our global economy would look like if it were grounded, conceptually, in something intelligent and positive besides green and fear.

Instead of operating as though there is a zero-sum quantity of goods we are all working to get and/or to share, we must ask what would happen if we thought. . . . well. . . . altogether differently, imagining outside the boundaries of the realistic. And that’s precisely the territory we must learn to explore if the impossible is ever to become the actuality.


All economic activity is driven by desire for material gains. If everyone shared the motives of Mother Theresa, we would not have housing bubbles and market collapses. But we would not have Colombian coffee, personal computers, or flu vaccine, either. We would probably be living under conditions approximating a medieval monastery.

Gain and greed are not the same. Greed takes over when the desire for gain becomes so strong that we start to believe that housing values only go up, or that risk can be divided so many times that it no longer exists.

Desire for gain is reasonable. It relies on new ideas, hard work, and planning.

Greed believes in magic. Fear believes in magic, too. It thinks that risk can be divided so many times that it no longer exists.

Economic systems can be designed to reward the desire for gain. That is the genius of capitalism, which is sometimes short on compassion and justice, but is pretty good at steady growth in technology and productivity.

Capitalism fails, however, when reasonable people start to believe in magic. As long as the economy is managed by people and for people – and I wouldn’t want to live with any other kind of economy – it will sometimes give way to greed or fear.


Not all that long ago, the U.S. economy did a much better job of taking care. At one time, one could make a case that taxes on the rich and tax-supported programs to help the poor reflected virtues by taking care of “the least among us.” A portion of the taxes of the wealthiest were used to assist the poorest and most Americans were OK with that.

Then two things happened.

Ast administrations began the push for deregulation of just about everything, a trend that the political system has championed ever since.

And “ values” got redefined. Instead of focusing on giving, they became focused on judging.

People who held “good values” were assumed to be against homosexuality, abortion, and immigration – the latter being tied up with the whole idea that being poor somehow meant one was a moral as well as an economic failure, and thus not worthy of help.

Blue collar workers were persuaded to vote against their own economic interests by candidates who promised to keep them safe from things like gay marriage and sex education in the public schools while giving tax “relief” to the wealthiest Americans.

I think the American people are ready to make some changes, from returning to some regulation of Wall Street to re-thinking how we use tax dollars and who should carry the heaviest tax burden. Hint: It shouldn’t be the working class.

It is possible to strike a balance of enough regulation to keep greed under control while allowing the creative entrepreneurial American spirit to flourish. And it’s even possible to help feed the hungry, clothe the naked, and house the homeless while we do it. But first we have to stop allowing our “leaders” to make us afraid of one another.


An economy without fear and greed is certainly possible. There is sufficiency in the world.

Somehow, we’ve forgotten that. Modern western capitalism relies on inherent notions of scarcity and competition, which fuel each other.

The very presumption of scarcity creates fear and leads to forms of systematic hoarding, which unfold in various modes of militarization. For example, look at how we are currently imagining and enacting immigration, which is quite surprising if you consider America as a story of ….immigration.

So a mythic scarcity creates material scarcity, and then we Americans find ourselves surprised that desperate peoples are clamoring at our borders in the waning hope that they might find something to eat. This creates a vicious cycle that then encourages greater hoarding, a greater scarcity, as we think to ourselves, “the world may be going to hell in a hand basket, but I’m gonna get mine.”

Rather than economies of scarcity, we have economies of plentitude, for the very fact that we exist and have our being at all shows we are supplied with abundance. Amidst the world’s broken economies, we have a way that frees us from fear, making it possible for us to genuinely care for the world.

This freedom from fear frees us to enter into the kinds care (for the poor, communal sharing, purposeful vocations, etc) that might actually help alleviate suffering created by mythic scarcity. Our choice is which one of the rival economies do we want to believe in?, One of scarcity and desperation? Or one of abundance and hope?


Ralph Waldo Emerson, the great American thinker of the 19th century wrote:

“A perfect equity adjusts its balance in all parts of life. The dice are always loaded. The world looks like a multiplication-table, or a mathematical equation, which, turn it how you will, balances itself.”

This is from his florid essay Compensation in which he discusses the natural balancing of action and reaction in nature and the human world. He makes a comment worth stating, “Every excess causes a defect; every defect and excess.”

The question here is whether we ever consider our choices in the context of a wider net of interdependency? Can we imagine an economy which is based not on winner take all, but on all take winnings?

That economy forces us to fully reflect on the difference between wants and needs, what forces contribute to wealth for some and poverty for others, what the privatization of land does to our society, whether we have abandoned the public square as a value, and how far reaching our goals are in terms of economic gain.

We need to come out of our cocoons of self orientation and judge right livelihood in coalition with a broad and wide ranging set of values. In the end, as Emerson implies, all nature tends toward balance, and greed has its own rewards.


“Economy” is a word derived from the Greek, oikonomios, meaning “law of the house.”

Economics ultimately define how we run our house at every level of our existence. Central to modern economic thought is the principle of scarcity; the assumption that we do not have enough resources to produce all of the goods and services that people want. Scarcity creates fear. Fear leads to greed and hoarding of resources. When scarcity drives economics, fear and greed will prevail.

There is abundance and enough for everyone. This is true in today’s world. People need not starve. Our problem is not supply, it is fear of scarcity which leads to distortions of demand.

To that end, the call is to counter the world’s myth of scarcity. To the degree we can live in abundance, regulating our wants and being generous to meet other’s needs, greed and fear will be mitigated. This begins in our own households and extends to national and global economies.


One fascinating idea for managing at least one aspect of economic life was advanced by Andrew Carnegie in the 1880’s Carnegie argued that some people had the gift for handling large amounts of wealth, that others did not, and that nobody could assume such a gift was passed biologically to one’s children. So Carnegie suggested that the estate tax rate be 100%.

In his view, such an imposition would grant persons with the gift for amassing and managing great wealth an opportunity to do so. Moreover, it would prevent great wealth from falling into the hands of those without such a gift. And it would provide a discipline to persons of great wealth for distributing their assets across the society before they died.

Carnegie did this with his philanthropic efforts toward libraries, universities, and other institutions. More recently, a man named Charles Merrill (son of the founder of Merrill Lynch) has acted similarly to give away the resources that his father accumulated.

So it is possible to think of an economy driven not by greed and fear but one driven by an awareness of human mortality, inherent gifts and legislated motivation toward generosity.


This question pushes the idealist in all of us, as well as asking a question where I do not pretend to have any expertise. With those caveats, here are some thoughts.

The question has an assumption that may be important to note at the start. It assumes that humans can respond out of concern for one another and not out of the selfish interests that often drive us (if we are honest with ourselves about what often drives us to seek more that we really need).

This is one reason why complete deregulation does not work. People need to be accountable and the financial books need to be open.

Such an economy would look for more justice and human care.

It would make choices with regard to lifestyle that would say if I earn a certain amount that is all I need to take out for myself and my family to live (Who needs 15 cars? or four yachts?).

It would mean that giving to worthy causes would exceed 3% a year.

It would underwrite education and service jobs more (making sure teachers and other human resource mentors are appreciated and well paid) and honor giving in humanitarian directions or for education with tax incentives.

It might involve a flat tax to get to fairness.

It might cap salaries or cap CEO to average worker ratios.

It would punish crime at the fraud or swindling levels with the vigor we often go after crimes of violence.

I am not an economist and do not pretend to be with these suggestions. These ideas merely suggest the direction or tone an economy with a moral concern might possess.